Small Business Content Lead

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

**About the team and role**:

- The Small Business content team is responsible for developing and producing small business content along the entire end to end customer journey from acquisition to onboarding to growth for all channels. As the Small Business Content lead, you’ll design, write and provide content experiences, provide technical support to our content writers, and support the Small Business Content Manager to deliver agreed strategic priorities inline with our global governance and strategy and contribute to Xero’s growth aspirations.

**How you'll make an impact**:

- You’ll make an impact on Xero and our customers by ensuring that we have the best scalable content in SaaS and provide experiences that accelerate commercial outcomes for Xero and enable customers to successfully achieve their desired outcomes and become skilled and confident using Xero and running their business

**What you'll do**:

- Be the expert of small business communities around the world, how they work, the problems the face and content experiences they need and expect from Xero
- Design, build and maintain content, assets and content for customers at different life stages, including pre trial, trial to conversion and post 120 days and beyond
- Be a strategic contributor to change our business, and operational executor to run our business, who is able to work effectively in a cross functional global team and matrix
- Contribute to the Content team’s strategy and aspirations and identify and deploy strategies to achieve it
- Work with the Small Business Content Manager to establish and enhance a deep understanding of our small business customer needs and problems to identify and drive innovative value add experiences
- Work as an extension of the Global Direct team to build, experiment and operationalise global content for always on global experiences.
- Support the Small Business Content Manager to embed the common ways of working and governance systems developed globally, to ensure a consistent, seamless world class experience is always delivered to our customers regardless of regional or global production or delivery
- Champion and align to the established workflows and processes to ensure all experiences align to our strategy and standards before publication
- Monitor, analyse and report back to the business on key data, insights and outcomes and incorporate this behavior into the team to drive decision making and continuously improve our experience
- Build strong relationships with global stakeholders to ensure we’re aligned on global and local priorities which are successfully executed to achieve growth aspirations and be seen as a strategic force for delivering performance
- Ensure potential, new and existing Xero small business customers are provided with every opportunity to learn in a way that suits them, in order for them to become skilled and confident using Xero and running their business
- Ensure our global content is maintained and effective in the channels it exists
- Support and help develop a strong, high performing, multi-functional team across different regions

**What you'll bring with you**:

- Proven experience understanding the needs and expectations of small business customers
- Practical content production experience across all parts of the content lifecycle, ideally across a range of forms of content and channels
- Proven track record of producing web content that makes a business impact
- Proven in depth experience of content production techniques and workflows
- Proven track record in making data informed content decisions
- Ability to explain technical concepts in plain language.
- Experience with Xero products and accounting or bookkeeping knowledge is desirable.
- Experience at a lead level within a similar environment
- Outstanding written communication skills
- Excellent stakeholder management and collaboration skills with an ability to work in a matrix organisation
- Demonstrated commercial acumen with a focus on outcomes over outputs and progress over perfection
- The experience to know what good content is and isn’t
- Strong focus on processes and internal efficiency
- Ability to create a team environment focused on development and continual upskilling
- Diligence and commitment to set plans and deliver on them
- Loads of initiative, proactivity and self motivation

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