Licensing Manager
2 weeks ago
**ZURU** is on a mission to disrupt industries, challenge the status quo, and catalyze change through radical innovation and advances in automation. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; and ZURU Edge is pioneering new-generation FMCG brands to better serve modern consumers.
Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5,000 direct and indirect members across more than 30 international locations.
One of the largest toy companies in the world, our globally recognized and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, and Gumi Yum Surprise.
**Position Impact**
As Licensing Manager, you will play a pivotal role in executing and managing inbound licensing partnerships across ZURU’s portfolio of brands. You will oversee the onboarding, negotiation, and day-to-day relationship management of licensors, while collaborating cross-functionally to ensure seamless integration of IP into our products. This role is ideal for someone who thrives on operational excellence, can manage complex relationships, and is passionate about delivering standout licensed products to market.
**How you will make an impact**
You will be the go-to liaison between ZURU brands and licensors pre and post-signing, ensuring all aspects of licensing partnerships, from contracts to creative approvals and compliance, are tightly managed. You’ll work hand-in-hand with various teams from Commercial to Legal to ensure handover from pitch to contract is seamless, and with Product Development, Marketing, and Sales to ensure licensed programs are optimally executed. You will drive the business development to output driven, through development processes and KPI’s orientated around outreach, conversion, and success.
**Business Development**:
- Maintain a licensing contact database and keep detailed records of meeting notes, brand updates, and progress made.
- Report back to the Licensing Director and product team on any developments with licensors.
- Build and tailor pitch decks for licensor meetings and provide support during pitching, note-taking, and follow-up processes.
- Work with agents on building licensing pipelines & closing deals
- Building presentations on brand success including circulating success slides with licensors & retail marketing teams
- Support relevant commercial case studies.
**Licensor Relationship Management**:
- Serve as the primary point of contact for all assigned licensor relationships.
- Manage day-to-day communication, issue resolution, and strategic planning with licensors.
- Lead regular licensor check-ins, QBRs, and performance reviews.
- Maintain strong knowledge of licensor brand guidelines, marketing calendars, and approval processes.
**Contract and Deal Management**:
- Work with legal and business development to manage term sheets, contracts, and renewals.
- Ensure timely execution of agreements and that all contractual obligations are met.
- Track and manage key dates such as option periods, product submission deadlines, and reporting windows.
**Creative and Product Development**:
- Liaise between licensors and internal teams (design, product development, marketing) to manage asset requests, product submissions, and feedback loops.
- Ensure products and marketing materials are submitted and approved in accordance with licensor guidelines and timelines.
- Following up on licensing opportunities following NPD & MAD calls
- Presenting back progress with licensing deals during NPD & MADcalls
- Providing feedback from licensors to PD teams
- Working with PD teams on licensing approvals
**Brand and Portfolio Management**:
- Own and maintain an overview of all active licenses by brand within your portfolio.
- Partner with Brand and NPD teams to identify licensing needs and opportunities.
- Work cross-functionally to ensure licensing is integrated into product strategy and timelines.
**Reporting and Forecasting**:
- Feed into commercial forecasts and licensing performance updates.
- Coordinate with Finance and Legal to ensure timely royalty reporting and compliance.
**Process Optimization**:
- Improve tools and trackers for approval management, contract milestones, and deal calendars.
- Maintain centralised documentation for each license, including meeting notes, contracts, approvals, and assets.
**Event and Trade Show Participation**:
- Support in preparation for Licensing Expo and toy fairs.
- Represent ZURU in meetings with licensors alongside senior team members.
LI-FR1
ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and
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