Chief Marketing Officer, Learnwithai

1 day ago

Auckland City, New Zealand Crossover Full time

Are you ready to pioneer the future of B2C EdTech marketing? At LearnwithAI, you'll leverage cutting-edge AI tools to rapidly develop and execute innovative strategies that speak directly to both tech-savvy teenagers and their decision-making parents. Your work will not only drive business success but also help students achieve their full potential through better educational tools.

LearnwithAI is transforming K-12 education with AI-powered products like TeachTap, which brings historical figures to life, and TeachTower, a game-based motivation system inspired by Roblox and Minecraft. You'll create an AI-driven marketing framework that rapidly increases brand awareness and customer acquisition for our innovative EdTech products.

**What you will be doing**
- Crafting innovative, AI-driven marketing strategies that position our EdTech products uniquely in the K-12 market
- Developing compelling, multi-channel content campaigns that resonate with both teenagers and parents
- Leading rapid product launches with agile, data-informed go-to-market plans
- Leveraging advanced analytics to continuously optimize marketing performance and ROI
- Experimenting with cutting-edge AI tools to revolutionize our marketing approach and stay ahead of industry trends

**What you will NOT be doing**
- Getting bogged down in bureaucracy or slow-moving processes
- Focusing on traditional marketing approaches without AI integration
- Delegating most of the hands-on work to others
- Working on long, drawn-out marketing campaigns

**Key Responsibilities**

Drive rapid growth and market penetration for LearnwithAI's innovative EdTech products by developing and executing AI-powered marketing strategies that effectively engage both teenage users and their parents.

Your success will be measured by your ability to significantly increase brand awareness, user acquisition, and revenue through data-driven, multi-channel campaigns that leverage cutting-edge AI technologies and resonate with our dual target audience.
- 5+ years of experience in digital marketing, with a progression to leadership roles
- Proven track record in B2C marketing for a digital product, preferably in EdTech or SaaS companies
- Demonstrated ability to rapidly develop and execute successful go-to-market strategies for tech products
- Strong proficiency in social media marketing, with a deep understanding of platforms and strategies that resonate with multiple generations
- Strong enthusiasm for AI-driven marketing tools and technologies
- Excellence in both strategic planning and hands-on execution of marketing initiatives
- Data-driven approach to marketing with a focus on measurable results and ROI
- Exceptional communication skills, both written and verbal, for engaging with diverse stakeholders
- Ability to thrive in a fast-paced, autonomous environment with a bias towards action and continuous learning

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