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Marketing Manager

2 weeks ago

Auckland City, New Zealand Whitcoulls Full time

Auckland Central, New Zealand

Reference: 6770225

Join one of New Zealand's leading retailers with over 50 stores nationwide. Whitcoulls is an iconic New Zealand brand with a long history of selling an exciting range of products from books and stationery to gifts, toys, games and more.

**The Role**

We currently have an opportunity for a hands-on Marketing Manager to join our Support Office in central Auckland. In this role you will be responsible for the execution of marketing campaigns & projects to drive brand awareness and sales growth.

**Core Responsibilities**
- Campaign Management - Successfully execute high performing marketing campaigns across all media channels including TV, Radio, Print, Digital & Social.
- In Store Merchandising - Drive effective delivery of compelling in store visual merchandising.
- Customer Loyalty - Drive customer acquisition and spend through the Whitcoulls Rewards program.
- Collaboration - Work closely with internal teams and external providers to deliver marketing initiatives with excellence.
- Reporting and analytics - Conduct analysis of marketing initiatives to identify learnings and opportunities.
- Budget Management - Manage annual budgets to ensure expenditure delivers optimal results.

**Key requirements**
- 5 Years + experience in a similar marketing environment
- Experience in both digital and traditional marketing channels
- Well-developed and confident communication skills
- The ability to build relationships with key internal and external stakeholders
- Proven leadership experience with the ability to manage a small marketing team

**Benefits**

Whitcoulls offers the opportunity to be involved in a fast-paced retail environment, where you can develop new skills, and be part of a high-profile NZ owned retail group. You will be offered a competitive salary, and purchasing privileges across the wider James Pascoe Group.

To be considered for the position, you must be eligible to work within New Zealand.

Applications Close: 10 Jul 2025