Marketing Performance Manager

-Are you a strategic marketer passionate about optimising the acquisition of leads and driving sales success? We're seeking an Auckland or Dunedin based dynamic Marketing Performance Manager to join our team and significantly impact our sales pipeline

As the Marketing Performance Manager, you will play a pivotal role in our commercial function, enhancing the efficiency and effectiveness of our lead generation marketing activities. Collaborating with cross-functional teams, including Sales, Marketing, Product teams, and Franchise owners, you'll be at the forefront of real-time consumer engagement to increase leads and convert sales opportunities. You will identify and drive best practices to uniform lead management and customer experience across our franchise network and lead franchisees to maximise their daily sales potential.

If you're an expert collaborator, a confident communicator with strong stakeholder management skills and the ability to influence outcomes at a senior level, we want to hear from you.

Just some of the things you'll be responsible for:

- Develop and implement data-driven lead generation strategies to boost efficiency and effectiveness.
- Build and analyse propensity and churn models to understand customer behaviour, enabling proactive retention and upselling strategies.
- Analyse consumer behaviour to enhance the lead generation and loan conversion process.
- Own our digital sales pipeline, monitoring and influencing the real-time lead-to-loan funnel.
- Oversee the MTF Finance website, ensuring it's up-to-date and user-friendly.
- Stay updated on industry best practices and collaborate with cross-functional teams for continuous improvement.
- Work closely with external and internal teams to optimise lead generation and loan conversion efforts.
- Analyse lead generation data, make data-driven decisions and implement strategies to increase conversion rates.
- Generate regular reports on lead generation performance, providing insights and improvement recommendations.

You'll need to have:

- Bachelor's degree in marketing, business, or a related field.
- Five years minimum experience in lead generation, data analysis, Conversion Rate Optimisation, or a related role.
- Proven experience leading and influencing complex stakeholder relationships at a senior level.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Proven experience in website management, including content updates, performance optimisation, and security implementation.
- Proficiency in web development languages (HTML, CSS, JavaScript) and content management systems (e.g., WordPress, Wag Tail).
- Strong understanding of SEO and SEM best practices and web analytics tools
- Familiarity with web accessibility standards and mobile responsiveness.
- Excellent communication and collaboration skills.
- Creative thinking and a passion for optimising lead generation/lead conversion processes.
- Ability to work effectively with cross-functional teams.
- Proficiency in lead generation tools and analytics platforms is a must.

Success looks like:

- Efficiency in lead generation management, with increased sales conversion.

What you'll receive in return:

- Competitive remuneration packages which include access to our performance incentive programme.
- Fully funded medical insurance and other flexible benefits, including additional leave.
- A supportive and vibrant culture where our people work together to deliver on our commitments.
- Plenty of development opportunities, coaching and support.
- The opportunity to join an iconic New Zealand business that is on a mission to be New Zealand’s favourite finance company.
- Our dynamic and collaborative culture: we’re proud of our central and modern office spaces in our National office in Dunedin, and our Auckland hub. We are building a team who are committed to our purpose and are proud to be on the MTF Finance journey, together.

Sound like you?