Growth/performance Marketer

This role is open to applicants from Auckland and/or Sydney. _ As believers in both the long and short, we’re hiring a critical player for the Tracksuit Marketing Team - the Growth/Performance Marketer. We feel that exceptional performance marketing is equal parts savvy media buying, analytics and creative talent and you will be at the forefront of this intersection. You’ll launch, track, and optimise programs/campaigns across channels to move prospects and customers down the funnel. **Why Tracksuit?** We've built beautiful, always on, radically affordable brand health tracking. We've taken an old-school $100k+ market research product and made it 10x easier to understand and 10x more affordable. As one of Australasia's fastest growing startups, we've hand-picked a world-class team of kind, ambitious, generous, and smart humans. You'll be employee 23 We're incredibly grateful and excited to be working with over 180 epic brands across NZ, AU, the US and UK. **As the Growth/Performance Marketer you will be reporting to the Head of Marketing;** **What will you do**: - Develop a performance marketing and direct response advertising function that can deliver on our ambitious brand and revenue goals across all digital paid channels (search, display, paid social, video, mobile, sponsored content, lifecycle and affiliate) along with CRO efforts - Be at the forefront of testing new messaging and positioning hypotheses, as well as international expansion, understanding the nuances across our personas and global markets (NZ, AU, USA, UK and more) - Elevate our marketing automation programme, providing the key link between marketing and sales journeys and ensuring key customer journeys are operating smoothly (you’ll know how to move prospects from Problem Aware -> Solution Aware -> Product Aware) - Collaborate with our best-in-class Marketing Team to balance brand awareness with an emphasis on driving positive ROI from a highly-optimised mid-low funnel - Devise ways to work with our Product and Sales team to build campaigns that truly resonate with our customers' pain points and needs - Establish a weekly test-measure-learn feedback loop (you’ve got to be experiment-obsessed) **That’s the role, so who are you?** - A kind, smart and genuine human, who’s excited to grow - 5yrs+ in a digital growth/paid acquisition or similar role where you have developed and delivered complex digital projects including websites, automation and integrations - Strong experience with Google Analytics (and GA4), heat mapping, scroll mapping and tools such as Google Data Studio, Google Analytics, Google Tag Manager, Zapier, Hubspot Marketing, LinkedIn Campaign Manager, Ahrefs and Hotjar - You approach marketing with every aspect of the customer journey in mind, not just a single interaction - we want to elicit joy for marketers, EVERYWHERE. You know the best targeting isn’t worth much without great content and brand - Proven experience creating and optimising customer journeys - both lead generation and nurture - we’ll want to see your past playbooks for paid media campaigns across Google Search, Google Display, LinkedIn, YouTube and emerging platforms - A track record of delivering conversion rate/funnel improvements across digital campaigns - Someone excited to be the real point-of-call for all things digital/growth marketing related - you’ll have a real opportunity to share knowledge amongst the marketing, and wider team **Why this role is exciting** Tracksuit is a rocketship and you'll be building a brand that makes a genuine impact on the marketing ecosystem, and the careers of our customers. You'll also play a huge role in creating a world where the business community values brand marketing as a core driver of long-term commercial success. Where brand marketers are elevated in their status and don’t need to spend so much time justifying themselves to sceptical stakeholders. Where imaginative, thoughtful, meaningful brand marketing is more commonplace than intrusive, irritating and ineffective promotion. And where ambitious businesses grow bigger and more sustainably. You are joining as an early team member and will be able to shape the culture of the marketing team and the company in general. There is no limit to your growth in this role. **Why you’ll thrive here** We’re a tight-knit, supportive, and ambitious team, driven to empower companies to use brand to drive success. Our culture thrives on transparency, trust, learning, and constant development and improvement. Underpinning the experience are our competitive salaries, and other great benefits. - Come and experience life at one of the fastest-growing startups in New Zealand & Australia while we are still in the hyper-growth phase (only 22 employees) - Competitive market rate remuneration - ESOP for all staff, so you are rewarded for your best work and have a share in the success - We have beautiful hubs in AKL, QTWN, SYD, LND, and NYC and