Creative Content Specialist

**About us**: At Sony Music, we fuel the creative journey, and we love for you to be part of this Across 60 countries, we've played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We've nurtured some of music's most iconic artists and produced some of the most influential recordings of all time. Supporting a diverse roster of international superstars, developing and independent artists, and visionary creators, our team are passionate and energetic, and foster a supportive, inspiring and creative place for all our team - be it artists, producers or team members **About the role**: We are seeking a talented and versatile individual who is passionate about creative content and possesses the expertise to craft memorable and engaging digital content across a range of media platforms, with an emphasis on short-form content. If you have a deep understanding and appreciation for the digital and social landscape, along with a love of music, this job is for you. Your role will be to curate high-quality, on-brand video content for digital channels, including Instagram, Facebook, TikTok and YouTube. You will be a very organised and self-sufficient and you will live and breath content creation to develop captivating and engaging videos. **What you'll do**: - Content Creation:_ - Develop, create and curate the production of high-quality content, including print, video, digital, mobile, and social media executions and campaign release collateral. - Facilitate the creative process and generate ideas for creating engaging and relevant content based on target audience and business objectives. - Content Strategy:_ - Lead creative direction and collaborate with marketing teams and stakeholders to define content strategies aligned with brand goals and objectives. - Conduct content audits and competitor analysis to identify opportunities for improvement. - Stay updated with industry trends and best practices to inform content strategy. - Multimedia Production:_ - Create and edit multimedia content, including videos, motion, and graphics, using various software and tools. - Manage the production process, including scripting, shooting, editing, and post-production tasks. - Content Distribution:_ - Analytics and Performance Tracking:_ - Monitor content performance using analytics tools to assess engagement, reach, and conversions. - Use data insights to refine content strategies and improve results. - Brand Consistency:_ - Ensure that all content aligns with the brand's voice, style, and messaging guidelines. - Maintain brand consistency across all platforms and channels. - Content Calendar and Scheduling:_ - Develop and maintain a content calendars for relevant artist to plan and schedule content releases. - Ensure the creative work is delivered on time, to the required level of quality, and within the estimated budget agreed with various stakeholders. - Continuous Learning:_ - Stay updated on emerging content trends, digital marketing techniques, and industry developments. - Experiment with new formats and channels to enhance content effectiveness **What you'll bring** - Extensive experience in creative content services preferably in music or entertainment industry. - Thorough understanding of how the various technologies that drive music consumption work and how to use them to create content and drive audience/fan engagement. - Expert social understanding and breadth across networks and platforms - a clear understanding of best practice for content on each platform and for different audiences. - Expert user of content creation software, as well as in-app creation tools on TikTok, YouTube Shorts, Instagram Reels, etc. - Expert in graphic design and editing software including Canva, Photoshop, Premiere, and After Effects. - Camera and lighting operation - Ability to articulate an idea or point of view verbally or in writing succinctly, with clarity and confidence, adapting the message to different audiences. - Have a "can-do" attitude and see obstacles as opportunities to find alternative ways to do things and grow, demonstrating resourcefulness and flexibility - Eye for detail and great design / photography skills. - Ability to work in a fast-paced environment. - Editorial/journalist/creator experience not essential but a plus. - Enthusiast of keeping educated and up to date with trends and innovation in the social media ecosystem. - Passionate about the music and entertainment business and desire to build a creative career in the industry. **What we offer**: Passionate about our people, we provide some great opportunities for our team members to embrace, some of these on offer: - You'll join an inclusive, collaborative and passionate global community where you can fuel the creative journey and make a difference. - Flexible working (in office or from home). - Company supported Private Health Insurance and Income protection/TPD cover through superannuation. -