Channel Marketing Manager
2 weeks ago
**Company Description**
JDE Peet’s is the world's leading pure-play coffee and tea company, serving approximately 4,200 cups of coffee or tea per second, and is headquartered in the Netherlands. For more than 265 years, we’ve been inspired by the belief that it’s amazing what can happen over a cup of coffee. We unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands including Kiwi favourites such as Moccona, L’OR, Hummingbird, Bell Tea, Jed’s, Ti Ora and more. In 2022, JDE Peet’s generated total sales of close to 15 billion NZD and employed a global workforce of more than 20,000 employees.
We offer our people a range of learning and development programs to support their personal growth and we believe that a diverse and inclusive culture enables us to serve every coffee and tea lover in the best possible way.
We are looking for an experienced Channel Marketing Specialist. You will be based in our NZ headquarters in East Tamaki reporting to the NZ Marketing Manager, with the opportunity to work flexibly after onboarding.
In this role, you will be responsible for developing sales tools, B2B business campaigns and managing packaging & innovation projects for JDE Peet's Out of Home sales team. Our Out of Home team focuses on our B2B partners which offer our coffee and tea brands to customers on the go (hotels, BARECA, healthcare, convenience stores etc.) or indirect B2B partners such as office wholesalers. A few of our cherished brands that you will work with in this role include Moccona, L’OR, Jed’s, Hummingbird, Gravity, Burton’s, Bell Tea, Ti Ora and Pickwick.
In this role, you will:
- Manage the portfolio of out-of-home specific brands; including making recommendations on the portfolio to the wider Marketing team, working across stakeholders and setting the agenda for business priorities maximising channel growth
- Partner with our Out-of-Home sales team, providing direction and leadership for our Out-of-Home brand portfolio.
- Be responsible for developing sales promotions and materials to support the New Zealand Out-of-Home business
- Manage the brand standards in New Zealand for all Out-of-Home brands
- Manage the monthly sales and marketing meeting for the Professional channel, where you will input into key innovations and projects.
- Manage the cross-sell portfolio (umbrellas, banners etc.) to ensure our sales team has the right products to drive sales of coffee and tea with our customers
- Own the marketing budget for the Out-of-Home segment, including raising POs and reporting on the monthly forecasted budget versus actuals
**Qualifications**
For this role as a Channel Marketing Manager, we’re looking for someone who has the following skills and experience:
- 5+ years of prior brand or trade marketing experience
- Preferentially, you will have had some marketing or sales related experience within FMCG
- You will have excellent multitasking and organisation skills with a keen ability to prioritise and communicate well with stakeholders
- You are a passionate marketing professional who will bring your experience to help develop and grow the role, whilst being ready for the exciting challenges ahead
- You will have strong commercial acumen and experience using data and insights to make decisions ands set priorities
- Confident with the use of Excel, Powerpoint, Outlook. Experience with Adobe creative suite, Photoshop and other design programs is a bonus
**Additional Information**
What’s in it for you?
- Income Protection, Life and Medical Insurance for you and your family
- Delicious coffee and tea on-site and quarterly free staff parcels including a range of our coffee and tea brands
- Career development opportunities within our company
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