Marketing Automation Lead

1 day ago

Wellington City, New Zealand Xero Full time

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

**About the team you’ll join**:
You’ll join Xero’s Customer Engagement and Global Marketing Automation team, contributing to global campaigns so that users stay up to date with product changes. You’ll be part of a team of marketing automation experts, responsible for supporting product lifecycle communications to key audiences.

Putting our customers at the core of everything you do, and working with specialists in this space, youʼll use a human-centred design approach to understand who our users are, what they need and design marketing automation journeys that ensures every conversation we have adds value to our relationship.

**What you'll do**:

- Drive innovation within the customer journey, ensuring that magic is happening at every touchpoint & interaction
- Using our world-class tech stack, Salesforce Marketing Cloud, and in-product communication platforms; you’ll build, execute and report on critical communications to our key audiences.
- Work with the related data teams to deliver the data-marketing strategy for trigger-based automation within the platform

**What you'll bring**:

- Creative and innovative thought leader who is not afraid to take risks to improve the customer experience
- Ability to explain complex concepts and train/mentor others from within & outside of your immediate team
- Strong technical skills within marketing automation systems to help unlock capabilities and drive innovation
- The ability to balance multiple projects and campaigns; you’ll have a keen eye for detail and adept stakeholder management skills.
- You’ll be data-savvy and have commercially sound knowledge; ideally with some understanding of audience data, data management and development audience segmentation.
- Understanding data process and flows into Salesforce Marketing Cloud and outbound signals to other platforms.

**What we offer**:

- Employee Share Plan, alongside an additional 5 annual Leave days, PLUS bonus holiday Leave.
- Wellbeing leave, Parental and Partner Leave, Life Insurance and Private Health Insurance
- Flexible working arrangements and weekly social events.
- Our collaborative and inclusive culture is one we’re immensely proud of. We know that a diverse workforce is a strength that enables businesses, including ours, to better understand and serve customers, attract top talent and innovate successfully. At Xero we embrace diversity and inclusion and value a #challenge mindset.

Xero is an NZ Immigration Accredited Employer and Rainbow Tick certified too.

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