Digital Marketing Specialist
7 hours ago
**Company Overview**:
**Key Responsibilities**:
- Develop and execute data-driven digital marketing strategies to enhance brand awareness and customer acquisition.
- Plan, manage, and optimize PPC campaigns across Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok Ads, and Amazon Ads to maximize ROI.
- Conduct SEO analysis to improve organic search rankings, optimize on-page and off-page SEO elements, and execute link-building strategies.
- Analyze website traffic and user behavior using Google Analytics, Google Tag Manager, and other analytics tools to generate insights and improve campaign performance.
- Develop compelling content strategies in collaboration with designers and content creators to drive engagement and conversions.
- Monitor and report on campaign performance metrics, providing actionable insights and recommendations.
- Stay updated with the latest digital marketing trends, algorithm changes, and emerging platforms to enhance marketing effectiveness.
- Liaise with clients to understand their business objectives and provide expert digital marketing solutions.
**Days required and hours per week: 30 hours per week, from Monday to Friday**
**Skills & Qualifications**:
- A Bachelor’s degree in Marketing, Digital Media, Business, or a related field.
- At least 2 years of experience in digital marketing, with a strong focus on SEO, SEM, PPC, and performance marketing.
- Proficiency in Google Ads, Google Analytics, Google Tag Manager, Facebook Business Manager, LinkedIn Campaign Manager, and other digital advertising platforms.
- Strong knowledge of SEO tools (e.g., SEMrush, Ahrefs, Moz) and marketing automation tools (e.g., HubSpot, Mailchimp).
- Ability to analyze complex marketing data and translate it into actionable strategies.
- Excellent project management and communication skills, with experience handling multiple campaigns simultaneously.
- Knowledge of HTML, CSS, or WordPress is a plus but not mandatory.
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