Digital Acquisition Marketing Specialist
2 weeks ago
Digital Acquisition Marketing Specialist
Are you a savvy Marketing Specialist with a digital edge and loads of Consumer Marketing experience? Then you won’t want to miss out on this opportunity
About nib
- Hybrid working model
- 22 Days Annual Leave
- Distributed Work Allowance (Contributing to working from home costs)
- Free health, life, income protection insurance + discounts for family.
- Join a supportive and dedicated team where you can learn.
About the role
The Digital Acquisition Marketing Specialist is responsible for supporting the DTC Acquisition Marketing Lead in the planning and execution of acquisition marketing activities to drive new direct-to-consumer Life and Living and Health insurance sales for nib. You will play a key role in the development of an always on acquisition plan to deliver ongoing new customer leads in line with the segment targets. You will be effective at stakeholder management, managing creative development, lead generation, media planning, third-party suppliers, financial management, and optimization of the media and channel mix to ensure ROI.
About You
To be successful in this role you will a confident communicator who embraces new ideas and has a strong drive to achieve and get things done. Your skills and experience will include:
- A minimum of 3 years Marketing experience
- Tertiary degree in Marketing / Business preferred
- Experience in working with media and creative agencies
- Proven ability to manage and measure the effectiveness of digital media
- Leading campaigns from planning stages through to market
- Excellent communication skills - written and verbal
- Ability to multi task and manage multiple priorities to work to deadlines & deliverables
Here at nib, we pride ourselves on our innovative and passionate approach in offering Kiwis affordable, world-class health insurance. We believe the 'status quo is death' - we admire the diversity of thought and seek out people with an intrinsic need to make the world a better place. Health and wellbeing go hand in hand with our ‘future state’ strategy. Ehara i te toa takitahi (success is not achieved alone) - you will be joining a collaborative, innovative and driven team.
- We embrace an inclusive working environment. We are LGBTTQIA+ inclusive, and welcome people from diverse backgrounds aiming to create a work environment where employee differences such as age, culture, nationality, accessibility and education are valued to reflect the diversity of the communities in which we operate._
- nib promotes distributed working for all employees, and encourages both working remotely and in the office. Our new normal requires an appropriate workspace and reliable internet to work remotely. Talk to us to see how we can make this work for you._
- All your information will be kept confidential according to EEO guidelines. Successful applicants will be required to complete a background check (including criminal history check) prior to commencement of employment._
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