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Marketing Manager
2 weeks ago
International Campaigns
- Generalist Marketing
- Mandarin Beneficial
This Waikato based organisation is looking for a mid-senior level Marketing Generalist with experience developing and implementing international campaigns.
You will be responsible for developing and implementing international marketing including advertising campaigns, brochureware, collateral and marketing for events to support the international marketing strategy.
A fluency in Mandarin would be highly beneficial for this role.
You will:
- Work with the Director of Marketing to develop the integrated annual marketing strategy that supports the international marketing strategy.
- Develop and implement the International Marketing plan and initiatives.
- Lead the delivery of content for campaign purposes.
- Lead and execute the marketing automation plan for the nurture and conversion of leads.
- Lead and execute the strategy and content plans for WeChat and other international specific channels.
- Be responsible for leveraging, interpreting and utilising insights for driving marketing planning and activity for future campaigns.
- Contribute to the website and social media channels to ensure they are current and relevant to support the international marketing.
- Lead and work with the Production and Design team and external agencies to develop marketing materials and creative assets.
- Manage the overall budget for all international marketing including advertising campaigns, brochureware, collateral and marketing for events.
- Have an awareness of media activities and projects that impact the University.
