Conversion Optimisation Specialist

6 days ago

Auckland City, New Zealand NZME Full time

**THE ROLE**:
As a Conversion Optimisation Specialist at OneRoof, part of NZME, you will utilise quantitative and qualitative data to identify opportunities, design experiences and build and report on A/B test to improve the digital customer experience and key results for OneRoof.

**RESPONSIBILITIES**:

- Analyse qualitative and quantitative data to understand user behaviour, and identify customer pain points, insights and opportunities
- Come up with data-driven and best practise A/B test ideas to improve the digital customer experience and key results
- Build and report on A/B tests
- Collaborate with stakeholders such as Analyst, UX Specialist and Product Manager to optimise the website
- Input on website and app design and experience to ensure CRO best practices are adhered to
- Optimise key conversion points

**ABOUT YOU**:

- 2+ years relevant experience with conversion rate optimisation and A/B testing
- Bachelor’s degree in business, mathematics, statistics, science, or any related field, or equivalent working experience
- Proven experience in growing conversions through experimentation
- Experience with A/B testing tools e.g. Google Optimize, Optimizely
- Experience building A/B tests using required JavaScript logic and HTML/CSS changes
- Proven depth of knowledge and/or certification in Google Analytics with ability to provide insights and report on A/B tests
- Able to demonstrate the ability to identify good design from a visual and CRO best practise perspective
- Understanding of user behaviour, persuasion and psychological triggers

**WHAT’S IN IT FOR YOU**:
In return, OneRoof and NZME offer an organisation with a culture that is second to none; we have flexible working hours and work from home options, we tell it like it is, challenge the status quo, constantly look to innovate and want some fun along the way. OneRoof also has a great test and learn culture with high respect for A/B testing and the ability to move swiftly. NZME encourage diversity & inclusion, growth & development and reward & recognition in our people.

Your workplace will be in central Auckland in a modern well-equipped office that boasts radio studios, newsroom hubs, multiple breakout areas and our popular iHeart lounge that hosts a variety of internal events. You'll have access to a range of discounted products and services, development opportunities and be a key member of an supportive team who are top of their game.

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