Search Engine Optimisation Specialist

Location: Auckland, NZ | Hybrid (3 days in office)

The Role

We're looking for a detail-obsessed SEO Specialist who loves the craft of SEO - someone who can

take a strategic brief and run with it, delivering clean, accurate, best-practice work across technical

and content SEO.

You'll be the hands to our Lead SEO's brain: executing the day-to-day tasks that keep our clients'

websites humming, ranking, and growing. One day you might be crawling a giant ecommerce site;

the next, optimising a category page, writing metadata, or identifying indexing quirks.

You don't need to be a strategist - we've got that covered. You do need to be someone who notices

things other people miss. If you're strong on content and excited to deepen your technical chops, even better.

What You'll Do

Technical SEO Execution

• Run site audits (crawl errors, indexing issues, architecture, metadata, schema).
• Analyse site structure, internal linking, pagination, and URL logic.
• Identify technical opportunities and issues, then prep them for dev or the Lead SEO.
• Map out structured data (or learn to - we'll guide you).
• Use tools like Screaming Frog, Search Console, and SEMRush with confidence.

Content SEO Execution

• Optimise category, product, and landing pages with accuracy and intent.
• Create and refine metadata, H tags, content blocks, and on-page structures.
• Build keyword research, semantic clusters, and content optimisation plans.
• Support blog optimisation and content audits across ecommerce clients.

Analysis & Reporting

• Pull performance insights from Analytics and Search Console.
• Maintain tidy documentation and tracking across tasks.
• Support reporting with clear data interpretation.

Cross-Team Collaboration

• Work closely with our Lead SEO, dev team, marketing team, and PMs.
• Prep tickets for developers with clear requirements (no guesswork).
• Communicate clearly and proactively - especially when you spot something weird.

About You

You don't need to tick every box, but the right person will see themselves in most.

Must-Haves

• Obsessive attention to detail (seriously - this is the big one).
• Strong written communication (concise, clear, intentional).
• 2–4+ years of hands-on SEO experience (agency or in-house).
• Confident with GSC, GA, Screaming Frog, and SEMRush.
• Solid understanding of on-page SEO, indexing behaviour, and crawl basics.
• Curiosity about AI, LLMs, and how search is evolving (you don't need to be a researcher - just
• someone who gets the landscape).
• Comfortable working across large ecommerce websites or excited to learn.
• Able to take a strategic brief and execute independently.

Nice-to-Haves (aka: bonus points)

• Practical understanding of structured data / JSON-LD.
• CMS experience (any platform - we'll teach you Cody).
• Familiarity with technical SEO tools beyond the basics.
• A healthy respect for clean documentation and good naming conventions.
• A genuine interest in ecommerce or online shopping.
• Naturally curious
• Calm under pressure
• Proud of high-quality work
• Flexible and pragmatic
• Enjoys a laugh but gets things done
• Team player, not a lone wolf SEO cowboy

What's In It For You?

• A genuinely supportive team - no egos, no silos.
• Leadership that trusts you and backs your development.
• Real-world learning across large ecommerce clients.
• Space to grow into a more technical, content, or hybrid SEO path.
• An agency that actually walks the talk on culture.
• Modern office, regular team events, great snacks, and people you'll actually like.
• The chance to help shape the future of our SEO offering - without needing to carry the full
• strategic load.

About Blackpepper

• Blackpepper is a NZ-owned ecommerce agency working with some of the country's biggest retail
• brands. We design, build, and grow ecommerce experiences that reach millions of Kiwis every
• month - and we actually enjoy doing it.
• We're collaborative. We're curious. We're problem-solvers who like figuring things out properly, not
• plastering over them. Y ou won't find corporate buzzword bingo here - just talented humans, a
• supportive team culture, and real opportunities to grow.
• If you care about doing good work with good people, you'll fit right in.