CRM Specialist

3 days ago

Auckland City, New Zealand New Zealand Government Full time

Full time, Permanent
- Auckland or Wellington location

Tourism New Zealand is a well-respected leader in destination marketing. Our purpose is to enrich Aotearoa New Zealand, and all who visit. We promote the 100% Pure New Zealand brand to the world, attracting people to visit our beautiful country, the ultimate destination. Post COVID-19 we have a very important role, to accelerate tourism's recovery and transition to a more sustainable, productive, and inclusive future.
What will you be doing | Ngā whainga?
The CRM Specialist enables the trade and business events teams to leverage technology to act at scale globally. This includes working with business owners to define the CRM vision, strategy, and roadmap, prioritising and managing the implementation of the CRM roadmap, and enabling marketing automation. You will take responsibility for CRM data governance, providing training to users, and ensuring reporting helps teams identify where to best focus their efforts to delight their customers.
The role provides the conduit between the global teams and the CRM and Marketing automation vendors to deliver a best-in-class CRM system that delivers competitive advantage for Tourism New Zealand.
Ultimately you will be the organisation's CRM and marketing automation champion.
What you will need | Ngā pūkenga mō tēnei tūranga
- A tertiary qualification in an analytical field (maths, data Science, digital marketing) or relevant discipline or equivalent experience.
- Technical expertise with CRM and marketing automation platforms, ideally Dynamics 365 CRM and Click Dimensions
- Knowledge of online marketing methods and best practices, and audience segmentation and journey orchestration.
- Attention to detail, Commercial awareness, strong communications, and problem-solving skills.

Sound like you | Māu rānei
With New Zealand reconnecting to the world this is an exciting time to join a global leader in destination marketing. If you want to join a team that's passionate about helping our customers get New Zealand from people's bucket list onto their to do list and are a star in helping organisations get CRM at the heart of ways of working, we'd love to hear from you.
Become part of a fun global whānau with shared goals of enriching New Zealand and taking the 100% Pure New Zealand brand to the world.
Come join us | Hono mai ki a mātou

**Applications close**: Monday 5th December

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