Product Marketing Manager

5 days ago

Auckland City, New Zealand ICE BASE Full time

Phoenix Generation is a career pathway-focused community programme for migrants up to 1st generation and refugee students, graduates, and young professionals who identify within Middle Eastern, Latin American, African, Asian, or Continental European - Ethnic Communities Aotearoa New Zealand.

This opportunity is delivered by ICE Early in Careers Community of programmes which means we have access to some great employer partners who can offer you meaningful and professional career pathways in industries such as STEM, Marketing, Advertising, Accounting, Financial Services, Tech, Law, Professional Services and the ability to network with other growth-minded young professionals who will be Aotearoa New Zealand's future leaders.

**What your day could look like**
- Lead and deliver an ongoing product marketing strategy to attract new customers and retain existing ones.
- Work closely with GTM teams to refine the value proposition both in New Zealand and abroad.
- Develop key product marketing personas that help align our creative efforts and product positioning.
- Identify opportunities to grow product adoption and retention. Using data and in-person feedback to drive marketing innovation.
- Deliver detailed reporting on marketing activity and its effectiveness, with actionable insights for the business
- Collaborate with our team on market research, defining strategies that ensure our product marketing is best-in-class
- Work with stakeholders to develop and implement tailored marketing strategies, messaging, and content for varying audiences.
- Lead the development and optimisation of all communications with an emphasis on building an always-on A/B testing plan.

**Who are we looking for**
- Minimum 5+ years of product marketing experience
- Proven track record of scaling product marketing efforts and delivering results
- Ideally, you have worked for a company with a subscription or recurring revenue-based business model.
- B2B or enterprise-level marketing experience is not essential but would be beneficial.
- Proven experience managing stakeholders across fast-paced, start-up or scale-up environments.
- A self-starter, you thrive in ambiguity.
- An analytical mind for measuring results and providing actionable insights and plans
- Demonstrated experience to adapt, lead, and support others in a fast-paced environment
- A clear understanding of UX/CX principals

We will work alongside you to place you in a role that connects your passions and qualifications. This programme is designed to support you and create networking opportunities to develop your industry skills.

**Salary**: From $75,000.00 per year

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