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Marketing Operations and Enablement Specialist

1 week ago

Auckland, Auckland, New Zealand Tracksuit Full time
About Tracksuit
We're a pioneering company in the field of brand tracking, dedicated to helping businesses make data-driven decisions. Our cutting-edge approach has enabled us to partner with over 450 epic brands across various industries.

As a Product Marketing Manager, you'll play a crucial role in establishing a world-class enablement function, supporting our team to reach new heights of growth. You'll be responsible for developing and maintaining a comprehensive library of collateral, designing internal training programs, and managing user education programs.

Your Responsibilities
Collateral development: Develop and maintain a comprehensive library of collateral, tailored where needed to reflect market nuances, personas, and customer use cases.
Internal training programs: Design, implement, and lead (in partnership with relevant thought leaders) internal training programs that up-skill our GTM teams on how to communicate Tracksuit's value.
Internal communications: Partner with the wider PMM team to support product launches and changes, acting as the mouthpiece to communicate these updates internally to ensure all teams are informed and aligned.
User education: Manage user education programs in-app and throughout the customer lifecycle, ensuring a consistent and useful experience across all touchpoints.
Customer journey alignment: Work across the full customer journey from pre-sale to onboarding, renewal, and ultimately advocacy to ensure our education and messaging tells a consistent story.
Partner enablement: Develop 1:many programs and resources that equip our agency partners to use Tracksuit data and better sell Tracksuit to their clients.
Process implementation: Partner with our GTM Ops team to take a holistic view of our enablement function, identifying operational inefficiencies and implementing process improvements.
Measurement: Track and analyse the impact of our enablement program, create frameworks for measuring training effectiveness and knowledge retention across our GTM teams.

Requirements
You have 5+ years in marketing, product marketing, or enablement roles, and experience building a scalable enablement program in a high-growth B2B SaaS context.
You're a confident verbal and written communicator; being able to create and share compelling narratives and content is a must.
You're a collaborative team player who's able to build strong relationships with stakeholders and work closely with people across the business to get the best results.
You deeply understand product and go-to-market dynamics, with strong commercial acumen.
You're excellent at prioritisation and time management, with demonstrated experience balancing multiple projects and working independently to manage projects from start to finish.
You have a data-driven approach to measuring impact, supported by a strategic mindset and strong attention to detail.
You have a growth mindset and are eager to try new things every day; given Tracksuit's growth trajectory, you'll be comfortable forging a path forward amongst a little ambiguity.
You're a kind, smart, and empathetic human who's excited by the world of marketing and genuinely wants to solve customer problems.

Benefits
We practice transparent compensation at Tracksuit, which means we put a real focus on fair compensation for our people and their roles.
We run comprehensive full-cycle comp reviews annually, as well as rolling promotions when you've levelled up.
Your salary is supplemented with our best-in-class benefits package, as well as generous ESOP.