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Marketing Strategy and Execution Expert

2 weeks ago

Auckland, Auckland, New Zealand Parallo Ltd Full time

About Parallo Ltd
Parallo Ltd is a pioneering cloud services provider driving innovation and growth across Australia, New Zealand and the APAC region. With a strong presence in the market, we specialize in delivering cloud platforms for SaaS, ISV and software creators. Our mission is to empower businesses to succeed in the ever-evolving digital landscape.

The Job

We're seeking an experienced Marketing Manager to lead our marketing initiatives, driving demand and enhancing brand visibility. This role requires a unique blend of strategic thinking, product marketing, and hands-on delivery skills to develop and implement effective marketing campaigns.

Key Responsibilities:

  1. Develop comprehensive marketing plans aligned with business objectives and KPIs
  2. Analyze market trends, customer needs, and competitive landscape to inform marketing initiatives
  3. Create compelling marketing content to communicate our value proposition
  4. Collaborate with sales and operations teams to ensure aligned marketing efforts
  5. Implement marketing programs to drive insights and support marketing activities
  6. Host targeted events to generate leads and new opportunities
  7. Analyze customer data to inform marketing strategies
  8. Track sales pipeline back to marketing initiatives
  9. Report on marketing performance and ROI
Requirements

To succeed in this role, you'll need:

  • Minimum 2 years of senior/mid-senior B2B marketing experience in a services industry
  • Product marketing experience, preferably in a technical industry
  • Strong analytical skills, able to interpret complex data
  • Familiarity with cloud foundations, AWS/Azure certifications a plus
  • Experience with design tools, CRM systems, and marketing automation

Why Join Us
You'll be part of a dynamic team driving innovation and growth, enjoying a range of benefits, including flexible working, wellness programs, and professional development opportunities.