Product Director

3 days ago


Auckland, Auckland, New Zealand Asmuss Full time

About the Company
Asmuss is a NZ owned family business with a century-long history of growth and success. They specialize in industrial and infrastructure solutions, offering high-quality steel, pipe, valve, and fitting products to New Zealand. The company values its strong relationships with customers, communities, and people.

About the Role
We are seeking an experienced General Manager – Product & Marketing to lead product strategy and commercial initiatives, ensuring Asmuss remains competitive in the market. This executive-level role involves shaping and executing product and marketing strategies across all industrial market segments. Reporting to the CEO, you will work collaboratively with sales and supply chain leaders to strengthen the product portfolio, brand, and expand market presence.

Key Responsibilities
* Define and execute product and marketing strategies aligned with business growth objectives
* Lead category management teams to identify innovative and sustainable products that drive sales
* Identify customer trends, market opportunities, and technology solutions to enhance customer experience
* Mentor and develop a team of circa 6-8 direct and 12 indirect reports, fostering a high-performance culture
* Oversee Asmuss's brand positioning, marketing campaigns, and digital presence

What We're Looking For
* Experience: 10 years in senior leadership roles, ideally in category/product management, sales, or marketing into industrial B2B channels
* Industry knowledge: Background in an industrial commodity product - flow control and steel is highly desirable
* Strategic thinker: Proven ability to develop, influence and execute category and product strategies whilst sitting on a executive leadership team
* People leader: Strong leadership and coaching skills to develop high-performing teams
* Customer-centric approach: Ability to build relationships with key stakeholders and drive outstanding customer experience across all market segments


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