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Email Marketing and Customer Data Expert

1 week ago

Auckland, Auckland, New Zealand FleetPartners Full time
About Us:
FleetPartners Group is a dynamic financial services company that offers a range of products and services to help individuals and businesses achieve their goals. We pride ourselves on our strong company culture, which values our people and fosters a positive work environment.

Job Description:
We are seeking a highly skilled Direct Marketing Specialist to join our team in Auckland. The successful candidate will be responsible for leveraging their expertise in email marketing and customer data programs to develop and execute effective email marketing campaigns. These campaigns will aim to drive engagement, retention, and revenue growth within our audience base.

Main Responsibilities:
- Develop and execute email marketing campaigns across various FleetPartners audiences, including small businesses, medium and enterprise fleet customers, drivers of our fleet vehicles, auto dealerships, auto manufacturers, business leads, and prospects.
- Collaborate with the Marketing team to create compelling and personalised email content that aligns with marketing objectives.
- Manage and develop further the customer lifecycle program for all our audiences.
- Create and manage customer data and segmentation within data platforms, including Salesforce and Hubspot. Develop lead nurturing workflows and email marketing campaigns within the marketing automation platform, namely Hubspot.
- Work with dealer Business Development Managers to manage communications and online training programs for our dealer partnership base.
- Manage operations and service-related communications campaigns as needed for our existing customer base.

Requirements:
  • Mid-level experience in managing customer lifecycle, email marketing, or marketing automation roles in B2B or B2C environments.
  • Proficiency in marketing automation platforms such as Hubspot and exposure to CRMs like Salesforce and data platforms like PowerBI is beneficial.
  • Good understanding of email marketing best practices, segmentation, lead nurturing, and customer journey mapping.
  • Solid knowledge of marketing automation concepts, including workflows, triggers, lead scoring, and reporting.
  • Some experience in developing online training programs is advantageous.
  • Experience in data analysis and the ability to translate data into actionable insights is essential.