Marketing Insights Expert
2 days ago
**Company Overview**
Skills Consulting Group is dedicated to helping people and businesses achieve their full potential. Our approach focuses on fostering a culture of continuous learning and growth, ensuring success at every level.
**Job Summary**
We're looking for a Marketing Insights Expert to join our team. This role involves driving business growth through data-driven marketing strategies and CRM optimisation.
**Key Responsibilities**
- Develop and execute data analysis & reporting plans to inform marketing campaigns and drive learner/customer retention.
- Optimise CRM functionality to support data-driven targeting, segmentation, and personalisation initiatives.
- Collaborate with marketing leads to design and deliver customer-centric campaigns that enhance engagement and conversion.
**Requirements**
- Bachelor's degree in Marketing, Business, Data Analysis, or related experience.
- 2–3 years of experience in digital marketing, CRM management, or analytics.
- Proficiency in tools such as HubSpot, Microsoft Dynamics, and Google Analytics.
**Our Benefits**
- Competitive health and wellbeing benefits.
- Flexible work arrangements and extended leave policies.
- Ongoing learning and development opportunities.
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