Digital Marketing Strategist

3 days ago


Auckland, Auckland, New Zealand Fleetpartners Full time

About FleetPartners

FleetPartners Group is a leading financial services company that provides vehicle management and employee benefits solutions. Our organisation values its people and strives to create a positive work environment.

We help businesses acquire and manage their vehicles, with over 93,000 vehicles currently under our management. Our commitment to equality and diversity makes us an employer of choice for many professionals.

Our Vision

We aim to be the go-to partner for businesses seeking innovative fleet management solutions. By leveraging technology and data-driven insights, we drive customer engagement, retention, and revenue growth.

Job Description

We are seeking a Direct Marketing Specialist to join our marketing team in Auckland. As a key member, you will develop and execute email marketing campaigns to drive engagement, retention, and revenue growth within our audience base.

You will be responsible for creating a structured lifecycle communication program, automating communications at different touchpoints of a driver's or business owner's lifecycle. This role also involves managing lead generation and nurture campaigns with our leads database.

A good understanding of marketing automation platforms (mainly HubSpot), data analysis, customer segmentation, and effective strategy development are essential skills for this role. You should have a data-driven mindset, creative thinking, and the ability to optimise campaigns based on performance metrics.

Your Responsibilities

  • Create engaging and targeted email campaigns that effectively communicate key messages and drive customer engagement, conversions, and retention across all FleetPartners audience segments.
  • Collaborate with the Marketing team to create compelling and personalised email content that aligns with marketing objectives.
  • Manage and develop further the customer lifecycle program for all our audiences.
  • Create and manage customer data and segmentation within data platforms including Salesforce and Hubspot.
  • Create lead nurturing workflows, and email marketing campaigns within the marketing automation platform, namely Hubspot.
  • Work with dealer Business Development Managers to manage communications and online training programs for our dealer partnership base.
  • Manage operations and service-related communications campaigns, as and when necessary, to existing customer base.


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