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Data-Driven Marketing Strategist

2 weeks ago

Auckland, Auckland, New Zealand Skills Consulting Group Full time

**Unlocking Customer Potential**

We are on the hunt for a talented Data-Driven Marketing Strategist to join our Marketing team at Skills Consulting Group. As a key player in our team, you will be responsible for developing and executing data-driven marketing strategies to drive business growth through CRM optimisation and digital campaigns.

**Key Responsibilities**

  • Analyse customer data to inform marketing decisions and optimise campaign performance.
  • Design and implement targeted marketing campaigns to engage and retain customers.
  • Collaborate with cross-functional teams to develop and execute integrated marketing plans.
  • Monitor and report on campaign performance, providing actionable insights to inform future marketing efforts.

**Requirements**

  • A bachelor's degree in Marketing, Business, Data Analysis, or related experience.
  • Certifications in CRM software or digital marketing (advantageous).
  • 2–3 years of experience in digital marketing, CRM management, or analytics.
  • Proficiency in tools such as HubSpot, Microsoft Dynamics, and Google Analytics.

**What We Offer**

  • Opportunities for professional growth and development.
  • Flexible work arrangements and extended bereavement leave.
  • Financial benefits, including 5% employer contributions and a talent referral scheme.
  • Learning and development opportunities, including weekly paid learning time and LinkedIn Learning access.