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Senior Brand Marketer

2 weeks ago

Auckland, Auckland, New Zealand Parallo Ltd Full time

We are seeking a highly skilled Marketing Manager to lead our marketing efforts on a fixed term contract basis. As a member of our team, you will be responsible for developing and executing comprehensive marketing plans to align with business objectives and KPIs. This role requires a blend of strategic thinking, product marketing and hands-on delivery skills to develop and implement effective marketing campaigns.

About the Role

This role involves conducting thorough market research to identify trends, customer needs, and competitive landscape to inform marketing initiatives. You will also be responsible for developing compelling marketing content, including case studies, website copy, and blog posts, to effectively communicate our value proposition.

Key Responsibilities
  • Develop and execute comprehensive marketing plans to align with business objectives and KPIs
  • Conduct thorough market research to identify trends, customer needs, and competitive landscape to inform marketing initiatives
  • Develop compelling marketing content, including case studies, website copy, and blog posts, to effectively communicate our value proposition
  • Work closely with our sales and operations teams to align marketing efforts
  • Implement marketing and communications programs for key stakeholders to drive insights and support marketing activities
  • Organise events, personalised for key target audiences – to generate leads and new opportunities with existing customers
  • Gather, analyse and act on qualitative data about customers
  • Identify and assess how the marketing strategy and initiatives impact customer behaviour
  • Track sales pipeline back to marketing initiatives
  • Report to SLT on marketing initiatives and ROI monthly
Requirements
  • Min 2 years in a senior/mid-senior B2B marketing role, preferably in a services industry
  • Product marketing experience preferred – preferably in a technical industry
  • Strong analytical mindset, ability to analyse and interpret data from multiple sources into effective marketing strategies
  • Familiar with cloud foundations – AWS and/or Azure certification preferred
  • Previous experience with Canva, Adobe Creative Cloud or similar
  • Previous experience with CRM tooling – Hubspot or Dynamics 365 preferred
What We Offer
  • Accelerate your career by working with the most innovative and fastest-growing companies, harnessing the power of cutting-edge cloud technology
  • Hybrid working – work from home up to 3 days per week
  • Celebrate your birthday or special occasion with a paid day off
  • Plenty of opportunities for your professional development
  • Health Insurance
  • Income Protection Insurance
  • Wellness programs celebrated companywide to help you focus on wellbeing