Marketing Automation and Customer Engagement Lead

5 days ago

Auckland, Auckland, New Zealand Fleetpartners Full time

**Role Overview**

FleetPartners Group is a leading financial services, vehicle management, and employee benefits company listed on the ASX 300. We are seeking a highly skilled Direct Marketing Specialist to join our marketing and channel sales team based in Auckland.

The successful candidate will leverage their expertise in email marketing and customer data programs to set up, optimize, and manage lifecycle communications for various FleetPartners audiences.

This includes small businesses, medium and enterprise fleet customers, drivers of our fleet vehicles, auto dealerships, auto manufacturers, business leads, and prospects.

The ideal candidate will develop and execute effective email marketing campaigns to drive engagement, retention, and revenue growth within our audience base.

The role requires creating a structured lifecycle communication program with the aim of automating some communications at different touchpoints of a driver's, small business owner's, dealer's, or fleet manager's lifecycle.

The successful candidate will also manage lead generation and nurture campaigns with our leads database.

**Responsibilities**

  • Create targeted email campaigns that drive customer engagement, conversions, and retention across all FleetPartners audience segments.
  • Develop and implement a customer lifecycle program that optimizes customer interactions and experiences.
  • Manage and analyze customer data and segmentation within data platforms, including Salesforce and Hubspot.
  • Collaborate with the Marketing team to create compelling and personalized email content that aligns with marketing objectives.
  • Ensure compliance with email marketing best practices, data privacy regulations, and anti-spam laws.

**Requirements**

We are looking for a mid-level experienced professional in managing customer lifecycle, email marketing, or marketing automation roles in B2B or B2C environments.

Proficiency in marketing automation platforms such as Hubspot and exposure to CRMs like Salesforce and data platforms like PowerBI are beneficial.

A good understanding of email marketing best practice, segmentation, lead nurturing, and customer journey mapping is essential.

Strong knowledge of marketing automation concepts, including workflows, triggers, lead scoring, and reporting, is required.

Excellent written and verbal communication skills, with the ability to create engaging and personalized email content, are necessary.

Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment is essential.

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