Digital Engagement Marketing Lead

1 week ago

Auckland, Auckland, New Zealand Les Mills Full time

Digital Engagement Lead - Marketing
PERMANENT

The Digital Engagement Marketing Lead is focused on driving positive customer and business outcomes across our Digital Products for B2B customers and Instructors (Les Mills Connect, Marketing Studio, Learning Studio, Releases App).

- Join an awesome cross-functional team spanning across Product, Marketing and global teams in market.
- Be part of the core team that leverages AI and Machine Learning to deliver data-driven engagement campaigns.
- Responsible for the delivery and strategy to expand our multi-channel capabilities across audiences.

The role:

We're looking for an experienced Digital Engagement Lead to come in and hit the ground running. They will be a core member of the wider Club and Instructor marketing squad, which has a solid focus around driving positive business outcomes for our Clubs and Instructors globally. One of the key responsibilities of this team is driving self-service with our digital platforms, ultimately increasing LTV and reducing club and instructor churn.

Skills and experience you'll need:

This role requires hands-on experience with marketing automation systems and driving end-to-end digital engagement strategies from concept to execution. You'll have a data-driven mindset and acute analytical skills, applying this to delivering best-in-class engagement campaigns across our customer lifecycle.

You will ideally need experience in the following:

  1. Strong project management skills with the ability to manage multiple stakeholder and market requirements.
  2. Experience executing on digital marketing plans and developing holistic customer journeys.
  3. Data-driven mindset and acute analytical skills.
  4. Strong relationship skills, ability to connect across squads and teams.
About Les Mills:

At Les Mills, unlocking and amplifying that inner drive to achieve our goals is something we're not shy to say we're great at. Today, Les Mills International's programs are in 20,000 gyms in over 100 countries – pair that with the boom of our digital subscription service LES MILLS+ (like Netflix for our workouts), and it's an exciting time to be a part of our global company. Our mission is simple – to create a fitter planet.

You don't have to be a fitness fanatic to fit in here, but you can make a workout part of your workday. If you want to grow your professional career, Les Mills International could be the place for you.

What's in it for you:

We operate as a flexible and hybrid workplace with a mix of working in the office and at home as a work scheme that enhances and encourages work/life balance. Whether that be working from home, going to the gym or doing school drop-offs/pick-ups, we want our employees to feel comfortable working in an environment where they can thrive and feel empowered.

We offer some great benefits that include:

  • Free gym membership and LM+ Subscription
  • 26 weeks full pay primary parental leave
  • Health Insurance discount
  • Friday drinks
  • Monthly companywide parties/events
  • Global mobility
  • Dog friendly office
  • Volunteer day
  • Free fresh fruits & snacks

We are a Gold Supporter of the Pride Pledge organization, committed to providing a flexible, diverse and inclusive environment. We believe our people are the only way to help us work towards some steep growth goals and industry-leading innovations. If you're excited about this role, we encourage people of all backgrounds to apply, even if you don't meet every requirement. We value the concepts of togetherness, support, equity, and respect, and that begins with increasing diversity in our teams.

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