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Customer Engagement Manager

2 weeks ago

Auckland, Auckland, New Zealand Fleetpartners Full time

About Us: FleetPartners Group is a leading provider of financial services, vehicle management, and employee benefits in Australia and New Zealand. We pride ourselves on our strong company culture, which values our people and fosters a collaborative work environment.

We're Looking for a Direct Marketing Specialist:

The successful candidate will be responsible for leveraging their expertise in email marketing and customer data programs to set up, optimise and manage the lifecycle communications program for our different FleetPartners audiences.

This includes small businesses, medium and enterprise fleet customers, drivers of our fleet vehicles, auto dealerships, auto manufacturers, business leads and prospects.

The ideal candidate will develop and execute effective email marketing campaigns to drive engagement, retention, and revenue growth within our audience base.

This role requires a structured lifecycle communication program with the aim to automate some of our communications at different touchpoints of a driver, small business owner, dealer or fleet managers lifecycle.

The role will also manage lead generation and nurture campaigns with our leads database.

A good understanding of marketing automation platforms (mainly HubSpot), data analysis, customer segmentation and the ability to develop and implement effective strategies that drive customer engagement and upsell opportunities.

Your Key Responsibilities:

  • Create engaging and targeted email campaigns that effectively communicate key messages and drive customer engagement, conversions, and retention across all FleetPartners audience segments.
  • Collaborate with the Marketing team to create compelling and personalised email content that aligns with marketing objectives.
  • Manage and develop further the customer lifecycle program for all our audiences.
  • Create and manage customer data and segmentation within data platforms including Salesforce and Hubspot.
  • Create lead nurturing workflows, and email marketing campaigns within the marketing automation platform, namely Hubspot.
  • Work with dealer Business Development Managers to manage communications and online training programs for our dealer partnership base.
  • Manage operations and service-related communications campaigns, as and when necessary, to existing customer base.
  • Utilise data-driven insights to identify opportunities for campaign optimisation and drive continuous improvement.
  • Monitor and report on campaign performance metrics, such as open rates, click-through rates, conversion rates, and provide actionable recommendations for improvement.
  • Present results back to relevant stakeholders.
  • Conduct A/B testing to optimise email subject lines, content, layout, and CTAs.
  • Ensure compliance with email marketing best practices, data privacy regulations, and anti-spam laws.
  • Monitor email deliverability and manage email bounces, spam complaints, and unsubscribes.
  • Provide training and support to marketing team on the effective use of marketing automation tools and best practices.