Digital Engagement Marketing Specialist

6 days ago


Auckland, Auckland, New Zealand Les Mills Full time

About the Role
We're seeking an experienced Digital Engagement Lead to join our marketing team. As a key member of the wider Club and Instructor marketing squad, you will play a crucial role in driving positive business outcomes for our Clubs and Instructors globally.
The successful candidate will be responsible for delivering and strategizing multi-channel capabilities across audiences, leveraging AI and Machine Learning to deliver data-driven engagement campaigns.

Key Responsibilities
- Develop and execute end-to-end digital engagement strategies from concept to execution
- Drive self-service with our digital platforms, increasing LTV and reducing club and instructor churn
- Collaborate with cross-functional teams to leverage marketing automation systems and drive results

Requirements
- Strong project management skills with the ability to manage multiple stakeholders and market requirements
- Experience executing on digital marketing plans and developing holistic customer journeys
- Data-driven mindset and acute analytical skills
- Strong relationship skills, ability to connect across squads and teams

About Les Mills
Leveraging our global reach and expertise, we strive to create a fitter planet by unlocking human potential through exercise and wellbeing. Our innovative programs are used in 20,000 gyms worldwide, complemented by our digital subscription service LES MILLS+, which is revolutionizing the way people work out at home. We foster a flexible and inclusive environment where our employees can thrive.



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