Digital Marketing Strategist

5 days ago


Christchurch, Canterbury, New Zealand Giesen Group Limited Full time

Giesen Group Limited is a leading winemaker in New Zealand with a 45-year legacy. We're seeking an experienced Digital Marketer to drive brand engagement and growth for our wine-based beverages across strategic markets.

Role Overview

This Digital Marketing role will lead core digital marketing activities, focusing on relationship-building, inbound marketing, and engagement with global audiences. The successful candidate will collaborate closely with content, creative, and PR/media teams to ensure consistent messaging.

Main Responsibilities
  • Influencer Marketing: Partner with influencers to promote our wine-based beverages
  • Social Media Marketing: Develop and execute social media strategies to engage with global audiences
  • Content Development Coordination: Collaborate with content teams to create impactful content
  • Community Management & Support: Manage online communities and provide support to customers
  • Paid Social: Develop and execute paid social media campaigns

The ideal candidate will have 5+ years of digital marketing experience, preferably with expertise in social media marketing, influencer marketing, and paid social. A strong track record of driving engagement through community building and digital content is essential. Excellent collaboration and organisational skills are also required.



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