Digital Search Engine Optimisation Professional

6 days ago


Christchurch, Canterbury, New Zealand University Of Canterbury Full time

**Job Description**

Digital Presence Strategist

We are seeking a skilled Digital Presence Strategist to join our team. As the successful candidate, you will be responsible for shaping and executing a strategic SEO roadmap that enhances our online presence across domestic and international markets.

Your expertise in keyword research, technical SEO, and content optimisation will directly contribute to attracting and engaging future students. Working collaboratively with marketing and web teams, you'll lead initiatives that ensure our website ranks competitively, remains search engine compliant, and provides an exceptional user experience.

Key Responsibilities:

  • Develop and implement a comprehensive SEO strategy that aligns with our business objectives.
  • Conduct keyword research and analysis to inform content creation and optimisation efforts.
  • Collaborate with cross-functional teams to ensure website compliance with search engine guidelines.
  • Analyse data and draw meaningful insights to inform decision-making.

About You:

  • You have 5+ years' experience in digital marketing SEO strategy and implementation, including leading project teams.
  • You have experience across a range of CMS and CRM platforms and a willingness to learn new ones.
  • You have an in-depth understanding of search engine algorithms and potential of AI in search.
  • You have experience working with SEMrush, Screaming Frog, Lucky Orange, GSC, GA4, and GTM.
  • You have knowledge of the latest tools and search industry trends within the scope of the SEO specialist.


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