Enterprise Marketing Strategist
6 days ago
About Us
ServiceNow is a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work.
We are looking for a highly organised, goal-oriented, self-directed professional to be an active player in our larger marketing team.
Role Overview
The Enterprise & Field Marketing organization in ServiceNow is responsible for driving revenue growth, adoption and customer success across all our direct and indirect sales channels. As a key member of our high performing APAC team, you will interact directly with key business leaders and marketing teams across the globe to drive Brand to Demand Generation strategies across the customer's lifecycle, with a focus on ServiceNow Platform and AI products & solutions.
Key Responsibilities
- Act as the APAC marketing programs lead on ServiceNow Platform and AI programs collaborating closely with all GTM, Sales, Partner teams to gather insights, develop strategies and align plans to accelerate business growth.
- Develop a data-informed strategy on audience segmentation and opportunity, prioritization of marketing channels and tactics to conceptualize programs that will drive demand for the ServiceNow Platform and AI.
- Leverage all direct and indirect channels to land new business and drive up-sell, cross-sell marketing campaigns across customer buying centers and activate the ecosystem for new business acquisition.
Qualifications
- Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving.
- 8+ years of marketing experience in a B2B enterprise technology environment directly supporting sales teams in roles such as field marketing, partner marketing, campaign management or performance management.
- Digitally savvy with a demonstrated understanding of the role of digital across integrated campaigns.
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