Marketing Activation Specialist

1 week ago


Auckland, Auckland, New Zealand Lion Inc Full time

Lion Inc is a pioneer in creating exceptional brands that bring people together and spark conversations. Our Marketing team plays a vital role in shaping the identity and driving the success of our brand portfolio through passion, energy, and teamwork.

We seek a Spirits Ambassador to join our NZ Marketing team in Auckland, working closely with internal and external stakeholders to deliver advocacy programmes to On and Off Premise customers. You will champion our spirits products and manage activations and events.

This role requires partnership with broader Lion teams, including Marketing and Sales, and expertise in the hospitality industry.

Main responsibilities include:

  1. Establishing and maintaining relationships with Lion staff, customers, and consumers throughout NZ while supporting trade & customer advocacy programmes.
  2. Crafting and delivering Brand Owner training programmes, adapting content for internal and external stakeholders.
  3. Supporting the Shopper Experience team/Brand Managers with premium brand activations.
  4. Collaborating with Sales teams on drink strategies, menu execution, and drinks development.

Requirements for the Spirits Ambassador role:

  1. Passion for the hospitality industry and spirits.
  2. Exceptional organisational and planning skills.
  3. Presentation and communication skills to engage audiences.
  4. Commercial knowledge and acumen.
  5. Ability to build and maintain relationships across stakeholders.
  6. Personal enthusiasm and drive.

We foster a culture of growth and development, allowing you to unlock your potential and contribute to something remarkable. Our commitment to diversity, equity, and inclusion enables us to leverage unique perspectives and drive innovation.



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