Senior Marketing Activation Manager
2 weeks ago
About Us
Kimberly-Clark Corporation is a global personal care company that delivers incredible results, making things happen, and working together. We're proud of our size, scale, and impact, but when you join us, you'll find there's much more to who we are.
We're about delivering Better Care for a Better World, through local care and connection. Join us and you'll find over 800 dedicated team members helping to deliver our brands to over 2.1 billion people in 175 countries.
Role Overview
The Senior Marketing Activation Manager will execute the marketing mix in New Zealand across the Adult & Period Care (AFC) portfolio, and deliver and course correct the Annual Business Plan results in partnership with the ANZ Sector team. You will be responsible for leading all sampling, partnerships, and shopper marketing programs, including retail media.
Key Responsibilities
* Work with the Australian AFC team on the ABP, owning the NZ insights and initiative elements of the plan * Lead the implementation of approved marketing plans for the AFC portfolio, including owning the Consumer Promotion spend elements * Lead sampling programs in NZ across AFC, including schools for Period Care * Lead the shopper marketing program for NZ, working closely with the AU shopper team on strategy and creative * Lead the NZ retail media relationship and execution, working closely with the sales team on plans and spend * Own local key partnership relationships such as the Period Place * Ensure tracking and controls in place for Consumer Promotion expenditure. Ensure end of financial year expenditure meets forecasted spend and drive a focus on ROI across all marketing activity in the sector *
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