Global Brand Director

1 day ago

Wellington, Wellington, New Zealand Allergan Full time

Why Join Us?

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At Allergan, we are committed to creating a diverse and inclusive work environment where everyone feels valued, respected, and empowered to contribute their best. We believe in the power of teamwork and collaboration, and we are looking for talented individuals who share our vision and values.

About the Role

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The Senior Brand Manager will be responsible for leading the development and execution of brand strategies to meet organisational objectives. This role involves driving brand growth, enhancing market share, and ensuring brand consistency across all marketing channels.

Main Responsibilities

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  • Develop and execute comprehensive brand strategies to maintain and grow brand equity and market share.
  • Conduct and analyse market intelligence/research to identify HCP/consumer trends, competitor activities, and market opportunities, using data to inform strategic decisions.
  • Efficiently manage the brand budget, ensuring optimal allocation of resources to achieve marketing goals.
  • Collaborate with Market Analytics and Business Intelligence (MABI) and Finance partners to develop forecast models and regularly review to ensure consistent product supply by accurately predicting future demand and financial performance.
  • Collaborate cross-functionally and develop strong relationships with affiliate functions to define local brand strategy, strategic priorities, and action plans that deliver in-market performance expectations.
  • Role model the AbbVie Ways of working behaviours and enable the Brand Team matrix to work collaboratively in order to achieve high-quality strategy and execution capability.
  • Plan, execute, and effectively evaluate marketing campaigns across digital and traditional media channels, monitoring effectiveness and adjusting tactics as needed.
  • Develop and refine brand positioning, messaging, and value propositions to differentiate from competitors and connect with target audiences.
  • Establish and track Key Performance Indicators (KPIs) to measure the success of branding initiatives, identifying areas of strength and opportunity across the brand team.
  • Manage relationships with external agencies and vendors to ensure high-quality creative and strategic outputs.
  • Mentor and develop marketing skills, fostering a culture of innovation and excellence.
  • Ensure all brand activities comply with regulatory requirements and internal policies.
  • Report any adverse event within 24 hours as per AbbVie's policies and procedures.
  • Proactively participate in AbbVie's WHS programs, adhere to policies, and promote a safe work environment at all times.
  • Adhere to AbbVie's internal codes of conduct and compliance processes.

Additional Information

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Allergan is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is our policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, colour, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

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