Brand Development Lead
1 day ago
Company Overview
">Allergan is a global pharmaceutical company that strives to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We aim to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio.
We are committed to operating with integrity, driving innovation, transforming lives, and serving our community. Our goal is to make a positive difference in the lives of patients and customers worldwide.
About the Role
">The Senior Brand Manager will be responsible for leading the development and execution of brand strategies to meet organisational objectives. This role involves driving brand growth, enhancing market share, and ensuring brand consistency across all marketing channels.
Main Responsibilities
">- Develop and execute comprehensive brand strategies to maintain and grow brand equity and market share.
- Conduct and analyse market intelligence/research to identify HCP/consumer trends, competitor activities, and market opportunities, using data to inform strategic decisions.
- Efficiently manage the brand budget, ensuring optimal allocation of resources to achieve marketing goals.
- Collaborate with Market Analytics and Business Intelligence (MABI) and Finance partners to develop forecast models and regularly review to ensure consistent product supply by accurately predicting future demand and financial performance.
- Collaborate cross-functionally and develop strong relationships with affiliate functions to define local brand strategy, strategic priorities, and action plans that deliver in-market performance expectations.
- Role model the AbbVie Ways of working behaviours and enable the Brand Team matrix to work collaboratively in order to achieve high-quality strategy and execution capability.
- Plan, execute, and effectively evaluate marketing campaigns across digital and traditional media channels, monitoring effectiveness and adjusting tactics as needed.
- Develop and refine brand positioning, messaging, and value propositions to differentiate from competitors and connect with target audiences.
- Establish and track Key Performance Indicators (KPIs) to measure the success of branding initiatives, identifying areas of strength and opportunity across the brand team.
- Manage relationships with external agencies and vendors to ensure high-quality creative and strategic outputs.
- Mentor and develop marketing skills, fostering a culture of innovation and excellence.
- Ensure all brand activities comply with regulatory requirements and internal policies.
- Report any adverse event within 24 hours as per AbbVie's policies and procedures.
- Proactively participate in AbbVie's WHS programs, adhere to policies, and promote a safe work environment at all times.
- Adhere to AbbVie's internal codes of conduct and compliance processes.
Benefits
">We offer a range of benefits to support your career development, well-being, and quality of life, including:
- Competitive salary and bonus structure.
- Opportunities for professional growth and development.
- A dynamic and inclusive work environment.
- A range of employee benefits and perks.
Ways We Work
">- All For One Abbvie: We weigh all decisions against the common good.
- Decide Smart & Sure: We make intelligent decisions to create the best outcomes.
- Agile & Accountable: We streamline and eliminate unnecessary obstacles.
- Clear & Courageous: Open, honest, candid dialogue is core to our work and how we act with each other.
- Make Possibilities Real: We question with endless curiosity and challenge ourselves to find creative, constructive solutions to turn possibilities into reality.
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