Performance Driven Storyteller

4 days ago


Auckland, Auckland, New Zealand The Creative Store - New Zealand Full time
About the Role

The Creative Store is seeking a highly skilled Creative Director to join our team in Auckland, New Zealand. As a key member of our team, you will be responsible for leading the intersection of creativity and media performance. You will develop innovative creative strategies, oversee AI-driven production, and collaborate with data experts to optimise content dynamically. Your mission is to challenge traditional creative models and embrace faster, more effective, and more relevant brand storytelling.

The role requires strong conceptual storytelling skills, balancing brand-building creativity with conversion-driven execution. You will be responsible for defining and leading the creative vision for storytelling, content creator partnerships, and performance-driven content. This includes challenging conventional creative processes, pushing for AI-first and media performance-driven solutions that deliver speed, scalability, and effectiveness.

You will also leverage AI tools to scale content creation and adapt assets dynamically. Develop frameworks for modular content production, enabling real-time A/B testing and optimisation based on media performance data. Lead the creation of dynamic creative assets (DCO) optimised for various platforms (Meta, Google, TikTok, VOD etc.).

A successful candidate will have experience in leading creative strategy based on media performance data, working closely with performance marketing teams. Strong understanding of AI's role in content creation, including generative AI tools, automation workflows, and real-time creative optimisation.

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