AI-Powered Creative Strategist

6 days ago


Auckland, Auckland, New Zealand The Creative Store - New Zealand Full time
Creative Vision

The Creative Store is seeking a forward-thinking Creative Director who embraces AI-enabled and media-first creativity. As the ideal candidate, you will understand how to craft high-performance, scalable, and personalised content across digital platforms. You will lead the intersection of creativity, AI, and media performance, developing innovative creative strategies, overseeing AI-driven production, and collaborating with data experts to optimise content dynamically.

Your mission is to challenge traditional creative models and embrace faster, more effective, and more relevant brand storytelling. You will define and lead the creative vision for storytelling, content creator partnerships, and performance-driven content. This includes challenging conventional creative processes, pushing for AI-first and media performance-driven solutions that deliver speed, scalability, and effectiveness.

You will leverage AI tools to scale content creation and adapt assets dynamically. Develop frameworks for modular content production, enabling real-time A/B testing and optimisation based on media performance data. Lead the creation of dynamic creative assets (DCO) optimised for various platforms (Meta, Google, TikTok, VOD etc.).

A successful candidate will have experience in leading creative strategy based on media performance data, working closely with performance marketing teams. Strong conceptual storytelling skills, balancing brand-building creativity with conversion-driven execution are required.
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