Digital Innovation Lead

4 days ago


Auckland, Auckland, New Zealand The Creative Store - New Zealand Full time
Creative Leadership

As the Creative Director at The Creative Store, you will lead the intersection of creativity and media performance. You will develop innovative creative strategies, oversee AI-driven production, and collaborate with data experts to optimise content dynamically. Your mission is to challenge traditional creative models and embrace faster, more effective, and more relevant brand storytelling.

The role requires strong conceptual storytelling skills, balancing brand-building creativity with conversion-driven execution. You will be responsible for defining and leading the creative vision for storytelling, content creator partnerships, and performance-driven content. This includes challenging conventional creative processes, pushing for AI-first and media performance-driven solutions that deliver speed, scalability, and effectiveness.

You will also leverage AI tools to scale content creation and adapt assets dynamically. Develop frameworks for modular content production, enabling real-time A/B testing and optimisation based on media performance data. Lead the creation of dynamic creative assets (DCO) optimized for various platforms (Meta, Google, TikTok, VOD etc.).

A successful candidate will have 10+ years in creative leadership roles at an agency, brand, or media company, with 5+ years in digital-first, media agency or performance-driven creative environment. Strong understanding of AI's role in content creation, including generative AI tools, automation workflows, and real-time creative optimisation.

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