On Premise Channel Developer

6 days ago


Hamilton, Waikato, New Zealand Good George Brewing Co Full time

About Good George Brewing Co.

We're a brewery-come-drinks company with a portfolio of products geared towards helping our customers have better moments. Whether it's our beloved Fog City Hazy IPA, our infamous Doris Plum Cider, or the myriad of products in development, there's plenty going on here.

From starting as a brewpub in a church in 2012, we're now a nationally recognised market leading brand with presence in multiple sectors and every region across NZ, and we're not slowing down.

We're a business that looks after its people and community through our core values: Create, Inspire, Together.

About the Role

We're looking for a dynamic and results-driven On Premise Specialist to join our team based in the Waikato region or Auckland-ish.

This is a newly created role offering you the unique opportunity to make it your own and take Good George to new heights.

  • Expand our product categories in the On Premise sector through direct sales and wholesalers.
  • Develop and manage relationships with key On Premise customers to boost sales and brand awareness.
  • Enhance trade marketing activities for the On Premise channel, including promotions, activations, drinks support, and tastings.

You will be responsible for:

  • Supporting key customer activation events and functions.
  • Proactively identifying and pursuing new business opportunities to expand the customer base and drive sales growth.

Core skills and experience include:

  • Minimum of 5 years' experience in the hospitality or liquor industry, including recent roles in sales management, business development, or leadership with an On Premise customer base.
  • Proven ability to develop and manage key accounts, fostering strong relationships with clients.
  • Creative thinker with the ability to generate unique ideas to drive business growth.


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