Digital Insights
2 days ago
Digital Insights & CRM Nurture SpecialistPosted: 13/02/2025
Closing Date: 16/03/2025
Job Type: Permanent - Full Time
Location: Auckland
Job Category: Marketing
At Skills Group, we believe in empowering individuals to reach their full potential.
Our whakatauki (proverb) captures our philosophy: "The bird who eats the miro berry, the forest is their domain.
The bird who consumes knowledge, the (whole) world is their domain."
We are on a mission to maximise human potential and create a better world.
If you are passionate about creating impactful visual content and shaping brand identity, we invite you to join us.
Who is Skills Group?With over 30 years of expertise in building workplace capability, Skills Group is a leader in helping people and businesses thrive.
We are known for our commitment to nurturing talent and delivering solutions that empower both individuals and organisations.
Our approach focuses on fostering a culture of continuous learning and growth, ensuring success at every level.
Job DescriptionThe opportunityAre you passionate about driving business growth through data-driven marketing strategies and CRM optimisation?
We're on the hunt for a Digital Insights & CRM Nurture Specialist to join our Marketing team at Skills Group.
In this role, you'll be the go-to expert for harnessing the power of CRM tools, data insights, and digital campaigns to optimise customer experiences, nurture leads, and support learner retention.
You'll work closely with marketing, sales, and customer service teams to deliver personalised, impactful customer journeys and help us achieve our mission of driving success across individuals, organisations, and industries.
What you'll be doingData Analysis & Reporting: Provide real-time, actionable insights from multiple platforms to optimise marketing campaigns and drive learner/customer retention.CRM Nurture Optimisation: Maximise the functionality of tools like HubSpot and Microsoft Dynamics to support data-driven targeting, segmentation, and personalisation initiatives.Nurture Campaign Execution: Partner with marketing leads to design and deliver customer-centric campaigns that enhance engagement and conversion.Segmentation & Targeting: Leverage insights to tailor campaigns for the right audiences, activating nurture journeys that align with our goals.Continuous Improvement: Monitor and refine campaigns and nurture journeys for optimal results, ensuring an innovative, data-driven approach.CRM Adoption: Support internal teams in embedding CRM tools and nurture journeys into their workflows.Desired Skills and ExperienceWhat we're looking for A bachelor's degree in Marketing, Business, Data Analysis, or related experience.Certifications in CRM software or digital marketing (advantageous).2–3 years of experience in digital marketing, CRM management, or analytics.Proficiency in tools such as HubSpot, Microsoft Dynamics, and Google Analytics.A knack for problem-solving and the ability to translate data into actionable insights.Strong communication skills, with the confidence to present insights to both technical and non-technical audiences.Excellent organisational skills and attention to detail, especially when working across multiple projects.BenefitsHealth and Wellbeing: Medical insurance, EAP support, and annual flu vaccinations.
Flexible Work and Leave: Flexible working arrangements, birthday leave, and extended bereavement leave.
Financial Benefits: 5% employer contributions and a $500 talent referral scheme.
Learning and Development: Weekly paid learning time, LinkedIn Learning access, and in-house workshops.
Ready to make a difference?If you're excited about contributing to impactful marketing initiatives and supporting the growth of our programmes, apply now to shape the future with Skills Group
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