Category and Shopper Marketing Expert

6 days ago


Auckland, Auckland, New Zealand JACOBS DOUWE EGBERTS Full time
Job Description

We are seeking an experienced Category and Shopper Marketing Expert to join our team. As a key member of our tea category, you will be responsible for developing and executing shopper marketing plans that drive business growth and optimize sales.

The ideal candidate will have prior experience in FMCG or a related field and possess excellent communication skills. You will work closely with the Tea Category Manager to build and execute shopper and category plans, leading the development of all tea shopper activations.

  • You will lead the online excellence program, develop and maintain category business reporting, and deliver insights to support category and portfolio development.
  • You will be responsible for continual evaluation and communication of market trends and JDE tea performance to key stakeholders.
  • You will support innovation projects and deliver insights and tools to help the business optimize sales fundamentals.
Responsibilities
  1. Manage multiple projects and meet deadlines.
  2. Collaborate with key stakeholders to ensure excellent execution of shopper and category plans.
  3. Develop and maintain category business reporting.
  4. Deliver insights and tools to support category and portfolio development.


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