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Digital Search Engine Optimisation Strategist

2 weeks ago

Christchurch, Canterbury, New Zealand University Of Canterbury Full time
Role Overview
As a Digital Search Engine Optimisation Specialist at the University of Canterbury, you will play a key role in shaping the university's online presence across domestic and international markets. The successful candidate will have a proven track record of driving digital visibility and engagement, with expertise in keyword research, technical SEO, and content optimisation.

Main Responsibilities
Develop and execute a strategic SEO roadmap that enhances the university's online presence
Lead initiatives to ensure UC's website ranks competitively and remains search engine compliant
Collaborate with marketing and web teams to deliver exceptional user experiences

Requirements
5+ years' experience in digital marketing SEO strategy and implementation
Experience working with SEMrush, Screaming Frog, Lucky Orange, GSC, GA4 and GTM
Strong understanding of search engine algorithms and AI in search
Excellent analytical and problem-solving skills

Benefits
Generous annual leave provisions and professional development opportunities
Au Mahi | What You Will Do: Are you passionate about driving digital visibility and engagement?
As the Search Engine Optimisation (SEO) Specialist at UC, you'll be instrumental in shaping and executing a strategic SEO roadmap that enhances the university's online presence across domestic and international markets.
Your expertise in keyword research, technical SEO, and content optimisation will directly contribute to attracting and engaging future students.
Working collaboratively with marketing and web teams, you'll lead initiatives that ensure UC's website ranks competitively, remains search engine compliant, and provides an exceptional user experience.