Performance-Driven Creative Director
5 days ago
Job Description
Stoppress is a cutting-edge media agency that combines creativity, technology and data to deliver innovative solutions for our clients. We're seeking a Performance-Driven Creative Director to join our team, who can drive business outcomes through creative strategies informed by data and powered by AI.
About the Role:
This role requires a deep understanding of AI's role in content creation, including generative AI tools, automation workflows and real-time creative optimisation. You will leverage AI tools to automate and optimise content production, develop frameworks for modular content production and lead the creation of dynamic creative assets (DCO) optimised for various platforms.
Key Responsibilities:
- Develop and execute a comprehensive creative strategy that aligns with our agency's goals and objectives.
- Leverage AI tools to scale content creation, adapt assets dynamically and develop frameworks for modular content production.
Creative Leadership and Vision
You will be responsible for driving the creative vision for our clients, including defining the creative strategy, leading the development of creative concepts and collaborating with cross-functional teams to bring ideas to life.
AI-Powered Creative Execution
To succeed in this role, you must have a strong understanding of AI's role in content creation, including generative AI tools, automation workflows and real-time creative optimisation. You'll work closely with data scientists and performance media planners to develop creative strategies that reflect testing agendas and respond to audience behaviour and performance insights.
Collaboration and Integration
You'll partner with creators, influencers and brand teams to integrate creator-led content into campaigns and manage a lean but high-impact team. Your experience in leading creative strategy based on media performance data will be essential in driving business outcomes.
Required Skills and Qualifications
- 10+ years in creative leadership roles at an agency, brand or media company, with 5+ years in digital-first, media agency or performance-driven creative environment.
- Strong understanding of AI's role in content creation, including generative AI tools, automation workflows and real-time creative optimisation.
- Proven ability to create high-performing digital campaigns across social, programmatic and video.
Benefits
You'll enjoy flexible work arrangements and market-leading benefits, as well as the opportunity to work with top-tier brands and creators, using AI to unlock next-gen storytelling.
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