Marketing Lead
5 days ago
**Job Overview**
We are seeking an experienced Marketing Lead to join our team and drive the development of our brand equity in the manufacturing industry. As a key member of our marketing team, you will be responsible for leading our communications strategy and planning and executing a wide range of external and internal communications activities.
**Key Responsibilities:**
- Develop and implement a comprehensive communications strategy to enhance the brand equity of Agency For Science, Technology And Research (A*STAR)
- Lead a small team of marketing professionals to plan and execute events, campaigns, and activities
- Manage the planning and execution of S&A events that require attendance from Political Office Holders, A*STAR Senior Management, and Public Sector Leaders
- Develop and implement content across various mediums such as eNewsletters, videos, and social media posts to support business needs
- Manage external vendors for communications-related jobs such as events, content development, collaterals, gifts, and videos
- Develop and implement collaterals to support effective selling of S&A's technologies through brochures, websites, presentation slides, and posters
- Work with internal stakeholders such as Corporate Communications and business units for media publicity clearances
- Support internal communications; manage and deliver a consistent message to employees to drive engagement
**Requirements:
- A proven background in business-to-business marketing, with a minimum of 7 years of general marketing and communications experience
- Expertise in developing integrated communications programmes, including direct marketing, CRM, events, and digital channels
- Experience in managing external agencies and suppliers
- Ability to communicate effectively at all levels up to senior executive levels
- Strong analytical skills with the ability to resolve problems and make decisions under pressure
- Strong communication skills, including copywriting
- Strong project management skills, including managing multiple events simultaneously, budgeting, multitasking, and meticulous attention to detail
- Team player with strong organizational and interpersonal skills, with a focus on interdepartmental communication
- University degree in Business, Marketing, Mass Communications, or a relevant field
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