Senior Digital Marketing Executive

1 week ago


Auckland, Auckland, New Zealand Oritain Full time
Key Responsibilities
  • Leverage market research and customer insights to create relevant digital marketing campaigns across core digital channels (LinkedIn, Google, Trade Media and the 6sense DSP platform). Manage campaigns from awareness to closed won revenue.
  • Collaborate with the sales team to align marketing efforts with lead nurturing and marketing automation strategies.
  • Develop audience segmentation and craft tailored messaging to improve engagement and conversion.
  • Partner with regional sales leadership to refine and maintain a list of strategic target accounts.
  • Own and execute our Trade Media calendar, including newsletter, sponsored email and thought leadership content.
  • Collaborate across the marketing team to drive multi-channel execution through events, email, and digital.
  • Expand distribution beyond owned channels (blog, email, social) by experimenting with new channels, creative approaches, and messaging.
  • Establish a data-driven approach to monitor, analyse and measure performance, ROI across campaigns.


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