Senior Marketing Executive

1 week ago


Auckland, Auckland, New Zealand ZURU Edge Full time

ZURU Edge is a leader in the Consumer Goods Rental industry, with a commitment to driving innovation and disruption. We are seeking a highly skilled Senior Marketing Executive to join our team as a Marketing Manager for the Millie Moon brand.

About the Role

The successful candidate will be responsible for developing and executing marketing strategies for global markets in line with best-in-class FMCG brand marketing practice. This includes leading go-to-market strategies and activations for new markets, retailers, and NPD launches.

You will lead 360 marketing campaigns from concept to completion, building strong relationships with external agency partners and internal cross-functional teams. Gathering and analysing data and insights from external sources such as the market, customers, prospects, and industry analysts, as well as internal sources such as customer service and sales, is crucial to understand customers' needs and apply these insights to marketing strategies & tactics.

You will oversee digital marketing campaigns & performance, collaborating closely with the internal Digital Marketing Team. Managing brand marketing budgets from planning to execution, reporting to the Head of Marketing on ongoing optimisation of activity and spend, is also a key responsibility.

In addition, you will develop marketing plans and objectives as part of annual business planning with commercial and product teams to help create strategic growth brands. Developing strong relationships with key retail customers, to deliver strong joint execution plans across trade marketing touch points, is essential.

The leadership, mentorship, and growth of the Millie Moon brand marketing team, managing a junior team member to deliver and execute plans across the brand, including establishing processes that empower team members to work efficiently and embody continuous improvement, day-to-day management of junior team member/s in accordance with wider business priorities, upskilling, training, and development of junior team members, are key responsibilities.



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