GM of Marketing

3 weeks ago

Auckland, Auckland, New Zealand Lumo Digital Outdoor Full time

About Us: LUMO is an industry leader in the Out-of-Home (OOH) advertising sector, known for driving innovation and redefining the digital advertising landscape. We are looking for an experienced and strategic General Manager of Marketing and Strategy to join our dynamic team. This leadership role will be instrumental in crafting and executing marketing initiatives that support LUMO's ambitious growth objectives, enhancing our brand presence, and driving the company's success.

Position Overview: As the General Manager of Marketing (GM), you will lead the development and execution of LUMO's marketing strategy and brand initiatives. You will collaborate with the Senior Leadership Team (SLT) to ensure that marketing activities align with overall business goals, support revenue growth, and enhance our competitive position. You will also lead a high-performing team, manage key relationships, and ensure that LUMO's market presence is strategically elevated.

Key Responsibilities:

  • Strategic Leadership & Collaboration: Work closely with the Senior Leadership Team to contribute strategic insights and ensure marketing strategies are aligned with business objectives.
  • Brand Custodianship: Act as the primary custodian of the LUMO brand, ensuring consistency across all communications, both internally and externally.
  • Marketing Strategy & Execution: Lead the creation and execution of the marketing strategy, managing the marketing budget, and ensuring KPIs and financial targets are met.
  • Industry Engagement & Networking: Build and maintain relationships with industry stakeholders and represent LUMO at key events to increase brand visibility and market influence.
  • Team Leadership & Development: Mentor and lead the marketing team, ensuring they deliver high-quality content, presentations, and sales collateral that align with LUMO's brand values.
  • Market Research & Competitive Analysis: Stay ahead of market trends, competitor activities, and OOH industry developments to inform marketing strategies and maintain LUMO's industry leadership.
  • Event & Campaign Management: Oversee the planning and execution of marketing events, conferences, and campaigns, ensuring brand consistency and successful outcomes.
  • Sales Support: Collaborate with the Sales team to align marketing efforts with sales initiatives and maximise client engagement.

Qualifications:

  • Experience: A minimum of 10 years in marketing and strategy, with at least 5 years in a leadership role. Experience in the Out-of-Home (OOH) advertising industry or digital advertising is highly desirable.
  • Education: A Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
  • Skills:
  • Strong leadership and team management capabilities.
  • Expertise in digital marketing, brand management, and content creation.
  • Proven ability to develop and execute comprehensive marketing strategies.
  • Exceptional written and verbal communication skills.
  • Proficient in budget management, financial reporting, and using marketing technology tools.

Personal Attributes:

  • Creative and strategic thinker with a passion for innovation.
  • Highly collaborative, with the ability to inspire and motivate a team.
  • Results-driven and focused on delivering measurable outcomes.
  • Strong analytical skills and the ability to adapt to changing market dynamics.

Why Join Us? At LUMO, you will be part of a forward-thinking, dynamic team that is transforming the OOH advertising sector. You will have the opportunity to influence key marketing decisions, lead impactful projects, and help shape the future of the industry. As a senior leader at LUMO, you will work in a collaborative, growth-focused environment where your expertise will drive success and growth.

Additional Information:

  • Travel: Occasional travel to industry events and client meetings may be required.

Ready to make an impact?

If you are a strategic marketing leader with a passion for innovation and driving business growth, we want to hear from you Apply now to join LUMO and help us shape the future of Out-of-Home advertising.

How to Apply:

Please apply via the LinkedIn Jobs submission portal. If you are experiencing issues, or have questions regarding the role, please email phil@lumodigital.nz.

Seniority level
  • Executive
Employment type
  • Full-time
Job function
  • Marketing and Sales
  • Advertising Services
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