Brand Development Strategist

4 days ago


Wellington, Wellington, New Zealand Allergan Full time

**About Allergan**

Allergan, a leading global pharmaceutical company, is dedicated to discovering and delivering innovative medicines and solutions that address serious health issues.

We strive to make a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio.

For more information about Allergan, please visit us at our website.

As an equal opportunity employer, we are committed to fostering an inclusive, flexible, and supportive workplace that values and respects every individual.

We operate with integrity, driving innovation, transforming lives, and embracing diversity and inclusion.

Our hiring process is fair and accessible, ensuring a safe work environment for all employees.

**Job Description**

The Senior Brand Manager is responsible for developing and executing brand strategies to meet organizational objectives.

This role entails driving brand growth, enhancing market share, and ensuring brand consistency across all marketing channels.

You will collaborate with cross-functional teams to oversee product development, manage promotional initiatives, and provide insights based on market data.

Some travel is required for this position.

**Key Responsibilities:**

  • Develop and execute comprehensive brand strategies to maintain and grow brand equity and market share.
  • Conduct and analyze market intelligence/research to identify trends, competitor activities, and market opportunities.
  • Efficiently manage the brand budget, ensuring optimal allocation of resources to achieve marketing goals.
  • Collaborate with Market Analytics and Business Intelligence (MABI) and Finance partners to develop forecast models.
  • Collaborate cross-functionally and develop strong relationships with affiliate functions to define local brand strategy.
  • Role model AbbVie Ways of working behaviors and enable the Brand Team matrix to work collaboratively.

**Requirements:**

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Significant experience in brand management, preferably within the pharmaceutical or healthcare industry.
  • Strong strategic thinking and analytical skills with the ability to develop innovative marketing strategies.
  • Excellent project management and organizational abilities.
  • Proven track record of successful brand management and growth.


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