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Senior Brand Strategist

1 week ago

Wellington, Wellington, New Zealand Allergan Full time
Company Overview

AbbVie is a leading pharmaceutical company dedicated to discovering and delivering innovative medicines and solutions that solve serious health issues. Our mission is to have a remarkable impact on people's lives across various therapeutic areas, including immunology, oncology, neuroscience, and eye care.

Job Description

The Senior Brand Manager plays a crucial role in leading the development and execution of brand strategies to meet organisational objectives. This involves driving brand growth, enhancing market share, and ensuring brand consistency across all marketing channels.

This position requires collaboration with cross-functional teams to oversee product development, manage promotional initiatives, and provide insights based on market data. Travel may be required for this role.

Key Responsibilities
  • Develop and execute comprehensive brand strategies to maintain and grow brand equity and market share.
  • Analyse New Zealand market intelligence/research to identify HCP/consumer trends, competitor activities, and market opportunities.
  • Efficiently manage the brand budget, ensuring optimal allocation of resources to achieve marketing goals.
  • Collaborate with Market Analytics and Business Intelligence (MABI) and Finance partners to develop forecast models and review regularly to ensure consistent product supply.
  • Develop strong relationships with affiliate functions to define local brand strategy, strategic priorities, and action plans.
  • Role model AbbVie's Ways of working behaviours and enable the Brand Team matrix to work collaboratively.