Global Brand Strategist

20 hours ago


Auckland, Auckland, New Zealand Halter Full time

Halter is revolutionizing farming, and we need a senior leader to take our brand identity to the next level. As Head of Brand, you will lead and maintain our global brand image, ensuring consistency across all touchpoints. Your mission is to develop strategies that enhance brand awareness and equity, analyzing market trends, customer insights, and competitor activities to refine your approach.

You will work closely with our Marketing Director, Head of Performance Marketing, and leaders in each region, as well as with our designers and content creators, to ensure that our brand comes to life in everything we do. You will be responsible for implementing brand initiatives across Halter, working with the team on brand messaging and visual identity, and localizing our messaging and images for in-market teams.

As a seasoned brand specialist, you will bridge being a doer with being a player-coach, taking ownership of an iconic New Zealand brand and helping more farmers around the world discover the farming revolution that is Halter. You will work collaboratively with the marketing, product, and customer teams to align campaigns with broader business goals, making data-based decisions every day.

Our ideal candidate has 5+ years of experience in a brand and content role, ideally for a similar high-growth business. They have experience leading a team, coaching and mentoring others on brand marketing, and proven track records of scaling a brand in multiple regions. Strong written and verbal communication skills are essential, along with experience leveraging online and offline marketing channels, working cross-functionally, and thriving in a fast-paced tech startup environment.

We offer a range of benefits, including a state-of-the-art, dog-friendly office, wellness leave, unlimited paid annual leave, and an inclusive remuneration package. Our culture is built for high performance, with a focus on collaboration, growth, and impact. If you're passionate about branding, eager to take ownership of a global brand, and committed to delivering real change in the world, we'd love to hear from you.



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